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  • Writer's pictureLauren Evans

Saving Money on Business Programs and Subscriptions

Updated: Nov 27, 2023

When you’re running a business, every penny counts.

One of the most significant expenses for many entrepreneurs is the cost of business programs and subscriptions.

Whether it's software for managing finances or project management tools, these programs can quickly add up, so it's important to find ways to save money on them.

In this post, I’ll share three proven ways you can cut costs and save money on business programs and subscriptions.

Please note, some of the links on this page might be affiliate links, meaning if you take action (ex. subscribe, make a purchase), I might earn a little something at no extra cost to you. Any recommendations I make for programs or tools are because I truly believe in them and have actual experience using them.

Screenshot example of opting in for promotional emails with Passion Planner
Ex. Opt-in for Promotional Emails with Passion Planner

Opt-in for Promotional Emails

One of the easiest ways to save money on business programs and subscriptions is to join a company’s email list.

Many companies regularly send emails with sales and promotional offers to their subscribers, which gives you the opportunity to save money on the products or services you need.

For instance, I receive emails all the time from companies like Grammarly, MileIQ, Jotform, and Passion Planner, who are offering up to 50% off or more to all of their subscribers.

To make sure you don’t miss out on money-saving opportunities like these, be sure you are opting into promotional emails.

Screenshot of a free trial sign-up page with Zapier
Ex. Free Trial Sign-up Page with Zapier

Sign Up for Free Trials

Another effective way to save money on business programs and subscriptions is to sign up for free trials.

Many software companies offer free trials of their services, allowing you to test them out and determine whether they're worth the investment.

During these trials, companies will often offer discounts to entice you to commit to or upgrade to a paid plan.

For instance, Zapier has been known to offer three months of service for 50% off if you upgrade to a paid one during your first 14 days. This can be a great way to save money while still enjoying the benefits of a premium account.

Even if you know you’re ready to commit to a subscription, I recommend signing up for a free trial first to see if you can take advantage of any promotional offers.

Screenshot of Promotional Offer for 50% off Wix Premium Plans
Ex. Promotional Offer for 50% off Wix Premium Plans

Take Advantage of Special Promotions

If you're not in a rush to sign up for a service, it can be advantageous to wait until a company is running a special promotion.

For instance, Wix often offers 50% off paid subscription plans to nearly everyone who currently has a free plan.

By waiting to upgrade your website until this promotion is available, you can save yourself and your business hundreds of dollars.

Do your research and keep an eye out for special offers and promotions that can save you money on the programs and subscriptions you need for business.

While there are many ways to save money on business programs and subscriptions, these strategies are simple and effective - and they can help small business owners make the most of their budgets.


By opting in for promotional emails, signing up for free trials, and waiting for special offers, you can reduce your costs while still enjoying all the benefits of the programs you need.

Keep these tips in mind as you consider different business programs and subscriptions, and you'll be on your way to saving money while growing your business.

If you'd like a second opinion on the programs you're choosing, I encourage you to schedule a Tackle My Tech Session with me.

For more business tips and information to help save you time, money, and headaches, be sure to subscribe to my email list and follow me on Instagram and Facebook.


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